Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. You can watch as much as you want, whenever you want without a single commercial – all for one low monthly price.
Nowadays Netflix is becoming a symbol of chilling and the slogan “Netflix and chill” is getting popular day by day. The reason Netflix is getting popular is not only for their content but also how they are delivering the content
How customers view the content on Netflix?
If you ever watch a movie on Netflix, it introduces you with the audio and pitch-perfect delivery of its subtitle which makes the user watch that movie with more interest.
Because of this feature, Netflix customer can enjoy the movie in their regional language which will create a user-friendly experience
But in the series delivering system Netflix is on another level, they didn’t do like another platform where they release one episode of series every week or 1 month apart. Which sometimes create the buzz-killing environment, on the other hand, Netflix delivers all the episode of its series in a single day because of the binge-watch culture is generated where everyone can watch movie or series in one night with friends.
Netflix firstly introduced the AI(Artificial Intelligence ) module which will analyze the user watching data by using that data Netflix recommends the new show or movie related to user choice not by movie key words because the user didn’t get irritated by thinking of a watch next or chose in the pile of more than 1000+ movies and series
The Netflix effect
Now Netflix has an estimated more than 59 million subscribers in the U.S. alone because of that if any new actor or actress debuted in Netflix series or movie their talent will get recognized worldwide and will get fame in one night.
Netflix effect is not only limited to actors but it’s on everything it shows in their series like
1) The book on which the movie or created will start selling again
2) Cloth in the Netflix drama will become the fashion
Example:-
On October 23, 2020, Queens Gambit debuts on Netflix to date, 62 million households have watched the show. According to eBay the inquiries for “chess sets” are up 250% on eBay
Google search queries for “how to play chess” has hit an all-time high in 9 years. The original novel The Queens Gambit is now a New York Times Bestseller 37 years after its release and last but not list the number of new players on chess.com has 5x than
Netflix business model
Nowadays Netflix is not just an OTT (Over-the-top media service) platform but it’s also an alternative of brand endorsement medium for organization .
In other tots, platform organization pay for tot platform to show the ads but in Netflix organization spends money on content movie and series which creates more jobs and the content will create a more organization product friendly environment where the chances of product sell are more than just advertisement sharing on another platform
The AI system brake throws for Netflix because of AI recommendation system Netflix manage to hold their user on their tot platform than other tot platforms. According to Netflix, 80% of watched content comes from recommendations.
Fun facts about Netflix
- Reed Hastings was inspired to create Netflix after getting a $40 late fee charge on a VHS copy of Apollo 13 after renting it at Blockbuster – it’s ironic how Blockbuster technically destroyed their business indirectly
- The reason why Netflix’s envelopes are rectangle instead of the square is that UPS charges more for the square envelope. In 2011, postage would have cost Netflix more than $225 million in additional charges if they had used square envelopes
After reading this blog if you like to visit Netflix here is the link :
